This book extends understanding of the design process by exploring design representation types and examining them as theoretical constructs. It shows how fidelity and ambiguity inform the creative act of design, and considers design thinking through the lens of design representa…
In Engineering and the Mind's Eye, Ferguson discusses the nature of engineering design and traces the development of visual and other nonverbal thinking, offering examples of how engineers and other technologists have used such strategies since the Renaissance. Accompanying thes…
"In this insightful and incisive essay, Eugene Ferguson demonstrates that good engineering is as much a matter of intuition and nonverbal thinking as of equations and computation. He argues that a system of engineering education that ignores nonverbal thinking will produce engin…
"In this insightful and incisive essay, Eugene Ferguson demonstrates that good engineering is as much a matter of intuition and nonverbal thinking as of equations and computation. He argues that a system of engineering education that ignores nonverbal thinking will produce engin…
"This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forwa…
"A radically new cosmological view from a groundbreaking neuroscientist placing the human brain at the center of humanity's universe. Renowned neuroscientist Miguel Nicolelis introduces readers to a revolutionary new theory of how the human brain evolved to become an organic com…
A radically new cosmological view from a groundbreaking neuroscientist placing the human brain at the center of humanity's universe. Renowned neuroscientist Miguel Nicolelis introduces readers to a revolutionary new theory of how the human brain evolved to become an organic comp…
Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.