In the modern media industry digital content production is cheaper, more democratic, and accessible, and it's becoming easier to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative…
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In the modern media industry digital content production is cheaper, more democratic, and accessible, and it's becoming more attractive-and easier-to do things your own way. So what if you want to set up on your own? Steering you through the joys and pitfalls of running your own …
This book elucidates and maps the societal impact of experience and heritage, participation, and entrepreneurship in the cultural sector. The contributions address and explore the relevance of culture, cultural entities, and heritage as collective memories and reservoirs of expe…
Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and "noncreative" businesses put increasin…
Les organisations culturelles modernes ont besoin d'une démarche et d'outils marketing adaptés à leurs spécificités. L'ouvrage présente les caractéristiques du secteur et définit les enjeux stratégiques et les outils opérationnels du marketing dans les principaux domaines des ar…
Leadership has never been more important to the cultural industries. The arts, together with museums and heritage sites play a vital part in keeping economies going, and, more importantly, in making life worth living. People in the sector face a constant challenge to find suppor…
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them un…
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them un…
