Doing style -- Brand and brandedness -- Brandedness and the production of surfeit -- Style and the threshold of English -- Bringing the distant voice close -- College heroes and film stars -- Status through the screen -- Media's entanglements.
"In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores th…
"In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores th…
This pioneering book presents a history and ethnography of adventure comic books for young people in India with a particular focus on vernacular superheroism. It chronicles popular and youth culture in the subcontinent from the mid-twentieth century to the contemporary era domin…
This pioneering book presents a history and ethnography of adventure comic books for young people in India with a particular focus on vernacular superheroism. It chronicles popular and youth culture in the subcontinent from the mid-twentieth century to the contemporary era domin…
Cinema in India has always been a play of middle-class sensibilities and fantasy life. And, this middle class now seems to have come into its own. From the time of Indira Gandhi, the political agendas of political parties and leaders have been increasingly shaped by middle-class…
"Cricket is an Indian game accidentally discovered by the English, says Ashis Nandy, defying history, in this delightful, original book. He shows how a game that was once identified with the British empire, and was the exclusive preserve of the Victorian gentry, is now more Sout…
Drawing from recent theories of virtuality, performativity, and governmentality, and on post-colonial activist scholarship from the global south, this book presents a series of ethnographic and archival studies of what Mukhopadhyay terms 'vernacular globalisation' in India. The …
