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In this thesis, I explore in two essays how to augment thin historical purchase data with other sources of information using Bayesian and probabilistic machine learning frameworks to better infer customers' preferences and their future behavior. In the first essay, I posit that …
Aufgrund der aktuellen Entwicklung der Märkte wird Kundenorientierung zu einem immer wichtigeren Thema für Unternehmen. Kundenzufriedenheit kann dabei nur erreicht werden, wenn die strategische Positionierung des Unternehmens die Erwartungen und Anforderungen der Abnehmer in vol…
Dieses Buch veranschaulicht praxisnah, welche Anforderungen an Banken im internationalen Firmenkundengeschäft aktuell und künftig gestellt werden und wie diese in wirkungsvolle Kundenbindungssysteme entwickelt und eingestellt werden müssen. Die Autoren zeigen, wie vor dem Hinter…
Customer retention is an important issue for any business, especially in mature markets such as the UK mobile market where new customers can only be acquired from competitors. Different methods and techniques have been used to investigate customer retention including statistical…
The literature identifies perceptions of data quality as a key factor influencing a wide range of attitudes and behaviors related to data in organizational settings (e.g. decision confidence). In particular, there is an overwhelming consensus that effective customer relationship…
All aspects of recommender systems are covered in this title: the economic background, mechanism design, a survey of systems in the Internet, statistical methods and algorithms, service oriented architectures, user interfaces, as well as experiences and data from real-world appl…
Neste trabalho pretende-se analisar as mudanças ocorridas na gestão de uma Instituição de Ensino Superior Particular no Brasil no contexto da revolução tecnológica, ou quarta revolução industrial, dentro do mercado educacional brasileiro. O Governo Federal do Brasil determinou a…
A introdução do conceito de Indústria 4.0, a partir de 2011, impulsionou um processo de transformação digital com especial foco, neste estudo, no impacto no mercado de trabalho. Neste sentido, as profissões têm sofrido alterações através da introdução de máquinas e tecnologias q…
In today's economy, in order to compete, firms should try to have access to newer type of knowledge and capabilities. Meantime, competing in a knowledge intensive environment makes firms more dependent on detailed knowledge of their customers for improving their CRM objectives a…
This dissertation focuses on Customer Relationship Management (CRM) and its applicability in China and Chinese culture. The primary goal is to examine the critical success factors (CSFs) to successfully implement U.S. CRM solutions in Chinese markets. The research questions focu…
Este projeto tem como objetivo desenvolver uma Prova de Conceito (PDC), para dar resposta às necessidades espaciais de georreferenciação de uma câmara municipal. Uma instituição deste género necessita recorrentemente de gestão de recursos no seu território, resolução de ocorrênc…