This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring …
This book constitutes the refereed conference proceedings of the 15th International Conference on Rough Sets, Fuzzy Sets, Data Mining and Granular Computing, RSFDGrC 2015, held in Tianjin, China in November 2015 as one of the co-located conference of the 2015 Joint Rough Set Sym…
This book explores the features and advantages offered by complex networks in the domain of machine learning. In the first part of the book, we present an overview on complex networks and machine learning. Then, we provide a comprehensive description on network-based machine lea…
This book explores the features and advantages offered by complex networks in the domain of machine learning. In the first part of the book, we present an overview on complex networks and machine learning. Then, we provide a comprehensive description on network-based machine lea…
This book explores the features and advantages offered by complex networks in the domain of machine learning. In the first part of the book, we present an overview on complex networks and machine learning. Then, we provide a comprehensive description on network-based machine lea…
Data Preprocessing for Data Mining addresses one of the most important issues within the well-known Knowledge Discovery from Data process. Data directly taken from the source will likely have inconsistencies, errors or most importantly, it is not ready to be considered for a dat…
Covering real-world, concrete industry use cases, this book is for developers, data architects, and data scientists looking for a better understanding of how to choose the most relevant pattern for a big data project and which tools to integrate into that pattern. --
This book is a collection of chapters written by experts on various aspects of big data. The book aims to explain what big data is and how it is stored and used. The book starts from the fundamentals and builds up from there. It is intended to serve as a review of the state-of-t…
The International conference series on Computer Science, Engineering & Applications (ICCSEA) aims to bring together researchers and practitioners from academia and industry to focus on understanding computer science, engineering and applications and to establish new collaboratio…
-- Data matching (also known as record or data linkage, entity resolution, object identification, or field matching) is the task of identifying, matching and merging records that correspond to the same entities from several databases or even within one database. Based on researc…
Machine learning and data mining are inseparably connected with uncertainty. The observable data for learning is usually imprecise, incomplete or noisy. Uncertainty Modeling for Data Mining: A Label Semantics Approach introduces 'label semantics', a fuzzy-logic-based theory for …
Machine learning and data mining are inseparably connected with uncertainty. The observable data for learning is usually imprecise, incomplete or noisy. Uncertainty Modeling for Data Mining: A Label Semantics Approach introduces 'label semantics', a fuzzy-logic-based theory for …
Measuring Scholarly Impact: Methods and Practice
This book is an authoritative handbook of current topics, technologies and methodological approaches that may be used for the study of scholarly impact. The included methods cover a range of fields such as statistical sciences, scientific visualization, network analysis, text mi…