Ian Cocoran explains the traditional theories behind branding and explores the way in which they can be applied to web sites for any industry or field. He also covers site content and the role it plays in brand perception and looks at how to add depth by adding audio and video, …
"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, prac…
How to design great logos, step by step by step. Lavishly illustrated with 750 color images. How-tos, case studies, and detailed analysis of well-known logos. What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the …
"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, prac…
Collects profiles of 20 corporate design leaders who specialize in creating annual reports, internal communications, and corporate brochures.