Introduction / Saurabh Kumar Dixit -- Part 1. Urban tourism precincts in Asia: An introduction -- Part 2. Management and marketing of Asian cities -- Part 3. Emerging paradigms of Asian city tourism. "This timely and significant book explores the characteristics and complexitie…
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing f…
Christoph Schneider untersucht Erlebnisse von Resorturlaubern. Das Ziel seiner Forschung ist es, zu verstehen, wie und in welchen Situationen aus Sicht des Reisenden Eindrücke aufgenommen werden, Erlebnisse entstehen und diese mit Merkmalen der jeweiligen Destinations- bzw. Reso…
Strategic marketing in tourism services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, re…
