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"By relying on the recent development of service science, this book focuses on the science of implementing a service system throughout its lifecycle, spanning from service marketing, engineering, delivery, quality control, management, to further improvement. The author utilizes …
"The idea of Kansei engineering was conceived in 1970. Since then, the founder has worked to establish the Kansei engineering methodology and has created more than fifty new product developments. Kansei engineering research is gaining popularity in many countries"
