This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of ma…
"Shoddy science, sketchy politics and shady special interests have shaped American dietary recommendations--and destroyed our nation's health--over recent decades. The phrase Death by Food Pyramid isn't shock-value sensationalism, but the tragic consequence of simply doing what …
Collection of essays focusing on the roles of intermediaries such as brokers and spies, messengers and translators, missionaries and entrepreneurs, in linking different parts of the ever more densely entangled systems of knowledge production and circulation at a key moment in th…
This compelling book offers a fresh and novel approach to study cultural and artistic expression from the perspective of 'the commons'. It demonstrates how identifying cultures as shared resources is useful in eliciting the main factors and social dilemmas affecting the producti…
This book deals with the possibilities that the internet offers to publish under "open access": digital, online, free of charge and free of most copyright and licensing restrictions.
The U.S. scientific community has long led the world in research on public health, environmental science, and other issues affecting the quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the…
This book is about increasing the earnings of poor people in poor countries from their innovation, knowledge, and creative skills. Case studies look at the African music industry; traditional crafts and ways to prevent counterfeit crafts designs; the activities of fair trade org…
These guidelines in this handbook are designed to support research and evaluation studies of community telecentres, particularly in Africa, where the Acacia Initiative of the International Development Research Centre (IDRC) and its partners will be undertaking such studies. The …
"What are we to make of the information society? Many prominent theorists have argued it to be the most profound and comprehensive transformation of economy, culture and politics since the rise of the industrial way of life in the 18th century. Some saw its arrival in a positive…
This comprehensive introduction looks at geographies of gender and the gendered nature of spatial relations, outlining the main shifts in geographical feminist work from the geography of women to the impact of post-structuralism.