Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
Written by a team of leading experts in ecology, this text provides details of techniques enabling quantification of biodiversity patterns and their mathematical modelling.
"In Plant Nematodes of Agricultural Importance, the authors aim to help all those working with crop plants - in the commercial and academic sectors - to identify and deal with plant nematode pests, focusing on above-ground symptoms and below-ground causes. Reflecting the authors…
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This book considers both the theoretical and practical aspects of food safety and quality systems implementation by major world markets and new and emerging markets in developing countries. The book examines issues facing exporters and importers of traditional foods the characte…
The Handbook of Logistics and Distribution Management covers the full scope of logistics and distribution, providing a broad strategic framework for planning as well as a clear and straightforward description of the basic functions and elements. This definitive handbook clearly …
"Jack Goody's new book takes as its theme the symbolic and transactional uses of flowers. He begins his study by asking why there are so few uses of flowers in Africa, either domesticated or wild, either in reality or in representation, and goes on to initiate a world-wide enqui…
