Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Drawing on international research, this text blends established theory and current practice to provide a comprehensive strategic coverage of this wide and constantly developing area.
Drawing on international research, this text blends established theory and current practice to provide a comprehensive strategic coverage of this wide and constantly developing area.
"Mathematical Models of Distribution Channels Identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a …