Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across re…
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This book contains the refereed proceedings of the 11th International Conference on Business Information Systems, BIS 2008, held in Innsbruck, Austria, in May 2008. The 41 revised full papers were carefully reviewed and selected for inclusion in the book. The contributions cover…