Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of inf…
"A basic business modeling book can give you technical information on applying business models, and a basic marketing book can give you an understanding of branding, but none of them cover the issues singular to the pharmaceutical industry. Focusing on these unique issues, Pharm…
" The funding of biopharmaceutical research and development provides a comprehensive critical review of the funding of research and development ( R & D ) in the human biopharmaceutical market sector. It addresses both private and public funding sources available in the US and in…
The funding of biopharmaceutical research and development provides a comprehensive critical review of the funding of research and development (R & D) in the human biopharmaceutical market sector. It addresses both private and public funding sources available in the US and intern…
This book describes the theoretical underpinnings, present practice, and trends in R & D funding in the human biopharmaceutical market sector, both in the U.S. and worldwide. It includes a review and discussion of public-private partnership activity and their inner-workings as w…
Reveals how womens' sexual difficulties are being repackaged as symptoms of a new disorder and investigates the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it.
Reveals how womens' sexual difficulties are being repackaged as symptoms of a new disorder and investigates the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it.
Reveals how womens' sexual difficulties are being repackaged as symptoms of a new disorder and investigates the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it.
Reveals how womens' sexual difficulties are being repackaged as symptoms of a new disorder and investigates the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it.
Reveals how womens' sexual difficulties are being repackaged as symptoms of a new disorder and investigates the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it.
The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
Medicinal chemistry is both science and art. The science of medicinal chemistry offers mankind one of its best hopes for improving the quality of life. The art of medicinal chemistry continues to challenge its practitioners with the need for both intuition and experience to disc…
This book, based on published studies, takes a unique perspective on the 30-year collapse of pharmaceutical industry productivity in the search for small molecule "magic bullet" interventions. The relentless escalation of inflation-adjusted cost per approved medicine in the Unit…
The beauty industry--which once revolved around creams and powders, subtle agents to enhance beauty--has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones--all promoted as "cures" for getting old. Acclaimed Busin…