SHORTLISTED: Business Book Awards 2021 - Sales & MarketingEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake new…
Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, this book debunks the most commonly held myths and shows you how to use social media effectively for work and at work. --
This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspective…
by Brocke, Jan Vom, Havner, Alan, Maedche, Alexander
fromProgress in IS
Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, construc…
Emerging technologies offer a plethora of unprecedented opportunities for entrepreneurs in the digital space. Understanding this evolution is essential for web-based business models to succeed. The Web 3.0 economy is here, and this book has arrived to serve as your guide. Techno…
When a pseudonymous programmer introduced a new electronic cash system that s fully peer-to-peer, with no trusted third party to a small online mailing list in 2008, very few paid attention. Bitcoin is the digital age's novel, decentralized, and automated solution to the problem…
by International Association of Cultural and Digital Tourism., International Conference, Athens, Greece), Katsoni, Vicky, Spyriadis, Thanasis
fromSpringer Proceedings in Business and Economics
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospit…
