EE700 - Marketing and Distribution

This book discusses the different aspects involved in the trade in animals. Chapters include the history of animal trade; trade policies for animal products; trade wars, sanctions and discrimination; trade in meat; trade in dairy, wool and fur products; trade in live farm animal…

This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.

This book bridges the gap between innovative ICT potentials for cost-efficient processes in the European food chain and trust between companies in the food chain. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-busine…

A gradual increase in global potato production will help address future food supply and nutrition issues, especially when combined with modern breeding techniques. The major focus of many potato breeding programmes is to improve yield and quality while using fewer production res…

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters pres…