EE720 - Consumer Economics

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This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, G…

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, G…