This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, com…
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right …
Counsels professionals on how to develop creative ideas into productive and profitable ventures, explaining a range of effective and occasionally counterintuitive practices based on moderation, prioritizing and encouraging conflicts.
Through text, case studies, and hands-on exercises, this how-to text prepares students with the knowledge, concepts, and tools that entrepreneurs need to know-before taking the startup plunge, during, and after-if they are to get the odds in their favor. The 8th addition contain…
"'This book is a banquet for readers who are open to a broader menu of ideas and insights into the nature of entrepreneurship, how it occurs, and the circumstances by which it manifests itself. By seeing the phenomenon of entrepreneurship in new and intriguing ways, the authors …
American culture applauds those who will do anything to make it to the top. The past decades have seen success redefined in terms of more wealth and power. Citing examples including Enron, Arthur Andersen, and WorldCom, this work explores what went wrong, and advocates a reasses…