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In this interdisciplinary work Gray argues that the failure of small enterprise policy is caused by psychological and cultural factors as well as economic problems, and that progressive capitalism needs collective approaches to its development.
This is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
"After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'. Armed with t…
