"Pursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-scaled and widely varying cultural practic…
This book examines the Indian operations of five multinational organisations from three different cultural zones--one British-American, two Scandinavian and two from the Pacific rim (Japan and South Korea). A comparative analysis showed that each company brought to India its uni…
