Esthetica

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"In this work, which gathers previously uncollected essays and a series of seminars delivered at Bennington in 1971, Greenberg provides his most expansive statement of his views on taste and quality in art, arguing for an esthetic that flies in the face of current art world fash…

"Graphic design... is not good design if it does not co-operate as an instrument in the service of communication." A seminal text of graphic design, Paul Rand's classic treatise is reproduced here for the first time since 1970. Writing at the height of his career, Rand articulat…