A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Helping you to read critically and analyze well, Writing from Sources provides detailed, step-by-step coverage of every aspect of the research and writing process. The book equips you with the skills you need to integrate source materials into your own writing, preparing you to …
Helping you to read critically and analyze well, Writing from Sources provides detailed, step-by-step coverage of every aspect of the research and writing process. The book equips you with the skills you need to integrate source materials into your own writing, preparing you to …
This singular book illustrates how to edit a piece of prose and enhance its clarity of thought and felicity of style. The authors first present ten principles of effective composition, and then scrutinize three extended paragraphs, suggesting with remarkable specificity how to i…
"Helen Sword teaches writers of all kinds - students to teachers, lawyers to librarians - how to transform flabby sentences into active, energetic prose. The book and the website enable writers to diagnose their writing for flab - passives and prepositions, weak verbs and waste …
"Cover; Title; Imprint; Contents; Acknowledgements; Introduction: The writer's diet; 1. Verbal verve; Exercises; WritersDiet Test Example 1; 2. Noun density; Exercises; WritersDiet Test example 2; 3. Prepositional podge; Exercises; WritersDiet Test example 3; 4. Ad-dictions; Exe…
"Helen Sword teaches writers of all kinds - students to teachers, lawyers to librarians - how to transform flabby sentences into active, energetic prose. The book and the website enable writers to diagnose their writing for flab - passives and prepositions, weak verbs and waste …
Shows how to make use of twenty basic sentence patterns, provides advice on varying rhythm to provide interest, and offers updated sample sentences from well-known writers.
