A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Helps aspiring writers understand the importance of using powerful verbs in their work through examples of brilliant writing and presents a linguistic history to demonstrate how language and writing has evolved over time.
Helps aspiring writers understand the importance of using powerful verbs in their work through examples of brilliant writing and presents a linguistic history to demonstrate how language and writing has evolved over time.
[This book] provides you with a manageable step-by-step approach to writing, from the one-paragraph essay to the five-paragraph essay, and beyond it into the research-driven paper.-Back cover.
From the "New York Times"--Bestselling author of "Grammar Girl's Quick and Dirty Tips for Better Writing" comes this collection of daily grammar lessons
This book is about analysis--the process of asking, thinking about, and determining what something means or why something does what it does. This book also focuses on ideas--what they are, how they operate in a piece of writing, and how you can make them happen. Finally, it show…
This book is about analysis--the process of asking, thinking about, and determining what something means or why something does what it does. This book also focuses on ideas--what they are, how they operate in a piece of writing, and how you can make them happen. Finally, it show…
by Tanabe, Gen, Tanabe, Kelly, Yee, Gregory James
A guide to writing scholarship essays that offers advice from scholarship judges and tips on what committees look for, as well as interview strategies, and features thirty sample essays--along with twelve examples of what not to write.
What separates a scholarship winner from a runner-up? In most cases it's the scholarship essay or interview. This book shows you how to craft a winning essay and deliver a powerful interview. --publisher.
Examining the two basic components of scholarship competition says and interviews this vital guidebook offers practical advice and real-life examples to guide students through the entire application process. A round table panel of judges and applicants supply inside information …
