"133" Result
Sort By:
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: C…
Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This new edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the…
Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology…
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: C…
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
Beskrivelse: Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global in…
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations…