The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in per…
British television: the formative years
by Burns, R. W.
fromIEE history of technology series
"As business interests have commercialized the American West and publishers and studios have created a compelling image of the West, the expectations of readers and moviegoers have influenced public perception of the cowboy as a hero figure. This book describes the evolution of …
Media and class: TV, film, and digital culture
Television for women: new directions
"China is the world's largest market for cultural products, including films produced abroad in the USA and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audie…
"Examining the cultural impact of K-drama and its fandom, this collection of new essays focuses on the formation and transformation of identities in the context of regional and global dynamics and differing values and beliefs among social groups. Contributors discuss such popula…
"From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but …
"From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but …
"The American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represe…
