The book follows a "life cycle of the firm" approach as it introduces the theories, knowledge, and financial tools an entrepreneur needs to start, build, and eventually harvest a successful venture. This edition focuses on sound financial management practices, showing students h…
"If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, a…
"When it comes to designing a trading system, serious traders don't have time to reinvent the wheel. Instead, they generally incorporate the proven, time-tested systems and techniques of others into their own - a personalized system that takes into account their trading budget, …
Praktische richtlijnen voor het beheersen van de eigen financiële toekomst.
