"This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing…
"A really smart & accessible look at how everyday practices play out in the architecture of and around airports in Asia. Looks at how the recent rise of air mobility is fueled by and also fuels the current Asia economic boom. Not just looking at airports but also the informal, c…
"A really smart & accessible look at how everyday practices play out in the architecture of and around airports in Asia. Looks at how the recent rise of air mobility is fueled by and also fuels the current Asia economic boom. Not just looking at airports but also the informal, c…
"A really smart & accessible look at how everyday practices play out in the architecture of and around airports in Asia. Looks at how the recent rise of air mobility is fueled by and also fuels the current Asia economic boom. Not just looking at airports but also the informal, c…
Der Dienstleistungssektor gewinnt in allen Volkswirtschaften zunehmend an Bedeutung und damit steigen auch die Kundenanforderungen an die Qualität der Angebote. Auf diesen Trend reagieren Dienstleistungsanbieter, indem sie ihre Leistungen vermehrt in Kooperation mit anderen Unte…
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understan…
