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Consumer ADR in Europe
by Hodges, Christopher J. S., Benöhr, Iris, Creutzfeldt-Banda, Naomi
0
Type: Book
The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of ' Web 2.0', social software, and social networking sites such as Facebook, Twitter and MySpace have…
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors adopt a w…
