Every human on earth relies on word of mouth to make buying decisions. Yet, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. The key to activating customer chatter is to give them something to tell a story about. Companies m…
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multip…
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really…
Takes a theoretical approach through the presentation of four empirical Danish case studies alongside data gathered from the wider European context. This title is suitable for sociologists of consumption, risk and the environment, and policy makers and researchers in the fields …
"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen and the globalizati…
Provides a concise introduction to the field of sustainable consumption, outlining the contribution of the key disciplines in this multi-disciplinary area, and detailing the way in which both the problem and the potential for solutions are understood
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying hab…
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound infl…
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies…
