Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound infl…
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies…
An idea-fueled book that explores the rise of new economic models based on shared resources and collective consumption - and the first articulation of a major socioeconomic phenomenon
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are appl…
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological dete…
Takes a theoretical approach through the presentation of four empirical Danish case studies alongside data gathered from the wider European context. This title is suitable for sociologists of consumption, risk and the environment, and policy makers and researchers in the fields …
"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen and the globalizati…
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multip…
Every human on earth relies on word of mouth to make buying decisions. Yet, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. The key to activating customer chatter is to give them something to tell a story about. Companies m…
