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In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three dis…
The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that capture…
Religion in America: a Very Short Introduction
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Type: Book
Too close to the wiles and calculations of consumption, stores and shopping centers are generally relegated to secondary, pedestrian status in the history of architecture. And yet, throughout the middle decades of the twentieth century, stores and shopping centers were an import…
Focusing on the working-class experience of gentrification, this book re-examines the enduring relationship between class and the urban. Class is so clearly articulated in the urban, from the housing crisis to the London Riots to the evocation of housing estates as the emblem of…
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
"Sex in Consumer Culture: The Erotic Content of Media and Marketing", considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, …
