"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emergi…
A millennial examines how his generation is profoundly impacting politics, business, media, and activism They've been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generatio…
"They've been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David D. Burstein, the Millennial Generation's unique blend of civic idealism and savvy pragmatism, combined with their seamless ability to navi…
"America's workforce is changing, business must adapt their culture, management style, and overall leadership to meet the needs of the millennial employee and the millennial buyer."--Back cover
A new generation of workers is forcing employers to rethink the workplace. Generation Y, or millennials, bring new ideas, innovation, and energy as they enter the workforce. In 'Gen Y Now', top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this u…
My late twenties have felt like a series of slow-motion epiphanies, each one sneaking up before slapping me in my newly acquired jowls. Everything I said I'd do 'by the time I'm thirty' as a glassy-eyed graduate is now in the 'by the time I'm forty' box.Much has been made of del…
My late twenties have felt like a series of slow-motion epiphanies, each one sneaking up before slapping me in my newly acquired jowls. Everything I said I'd do 'by the time I'm thirty' as a glassy-eyed graduate is now in the 'by the time I'm forty' box. Much has been made of de…
Discover how demographic change associated with Millennials and the Fourth Industrial Revolution collectively influence the way we think about our social, cultural, economic and technological future. Youthquake 4.0 analyses the confluence of these two inextricably linked global …
