Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of …
"A close relationship exists between GIS and numerous applications, including cartography, photogrammetry, geodesy, surveying, computer and information science, and statistics, among others. Scientists coined the term geographic information science (GIScience) to describe the th…
"Large-scale migration from rural to urban areas, and between countries, affects sustainable development at local, national, and regional levels. To strengthen urban and rural resilience to global challenges, Sustainable Development Goals Connectivity Dilemma: Land and Geospatia…