Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics …
by Lehmann-Ortega, Laurence, Leroy, Frédéric, Dussauge, Pierre, Durand, Rodolphe
Introduce your students to strategic management with the market-leading text that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson's latest edition provides an intell…
Propose une synthèse autour de la gestion des ressources humaines. Montre aussi la divergence entre les stratégies développées par les ressources humaines et celles liées à la valorisation des salariés (stratégies syndicales, notamment). Trois grands volets sont étudiés : la for…
"Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success."--Résumé de l'éditeur.
The ultimate guide to maximizing shareholder value through ERM The first book to introduce an emerging approach synthesizing ERM and value-based management, Corporate Value of Enterprise Risk Management clarifies ERM as a strategic business management approach that enhances stra…
