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"A book on why most things are more expensive or lower quality, and why we're all still working long hours for the same or lower wages. Does it ever seem like most things you buy are more expensive or not as good as they once were, or both? Does it ever seem odd that, despite ha…
This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strate…