"193" Result
Sort By:
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students--tomorrow's marketing professionals--to understand the li…
A dictionary of globalization
by Warrier, Meera, Wunderlich, Jens-Uwe
fromEuropa dictionaries series
0
Type: Book
An analysis of globalization and the global structuring of violence. In particular, the contributors investigate the complex processes of cultural fragmentation and of the formation of transnational networks: economic, social and cultural.