Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their …
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
El autor sostiene que la globalización puede ser una fuerza benéfica siempre y cuando nos replanteemos el modo en el que ha sido gestionada. El proceso de globalización orientado por el FMI y las organizaciones internacionales ha causado un sufrimiento excesivo a los países en d…
Explains the functions and powers of the main institutions that govern globalization, the International Monetary Fund, the World Bank, and the World Trade Organization, along with the ramifications, both good and bad, of their policies. Argues that globalization can be a positiv…
This book brings a sociological perspective to the study of emerging economies and newly-industrializing countries in emerging societies. Rather than being naively optimistic about the rise of major countries in the South such as China, India and Brazil, the book focuses on deve…
