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"This new book provides some fascinating insights into how competition develops and changes across the whole value chain to the end consumer. It sets out clearly and comprehensively the variety of changes impacting on consumers and companies in a wide range of settings. The book…
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, …
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, …
This volume provides a mix of theory, evidence and management practice. It considers competition, the roles of consumers, and legislative and regulatory authorities.
There's nothing wrong with "living in the now"--Except that it's only part of our story. If we underuse or misuse our past, we're losing a tremendous source of wisdom and self-knowledge. The problem isn't the past itself, it's that we don't use it well. John Schuster exposes the…
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relations…