Health Promotion -- methods

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Good communication is at the heart of strategies for effective health promotion and public health. This book follows the campaign design process step-by-step. It covers different stages from selecting theoretical models and identifying the message and target audience, right thro…

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners need the skills to deliver effective health messages to the right audience, at the right time…

At a time when preventable diseases are still on the rise practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, this book provides a practical guide to the process of designing, implement…