HF Commerce

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The fundamental structures that underpin business activities must evolve and change in order to equip companies to thrive in a market whose characteristics are increasing competition and instability. The incremental advances in applied computing technology and business methodolo…

This thesis uses the techniques of economic theory to examine the behaviour of agents in new marketplaces that have formed on the Internet. It is divided into three chapters, each focusing upon a different aspect of market behaviour. I begin in chapter 2 by building a simultaneo…