Translates the lessons of storytelling in business into economic and leadership success. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass tradit…
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by…
With a new foreword and five new essays, this book takes stock of the transformations in radio documentary since the publication of the first edition: the ascendance of the podcast; greater cultural, racial, and topical variety; and the changing economics of radio itself
Breathtaking in its scope and originality, Seven Basic Plots examines the basis of story telling in literature, film, and libretto. No one will ever see stories in the same way again. This remarkable and monumental book at last provides a comprehensive answer to the age-old ridd…
Indhold: Telling truth, telling stories: (Teaching storytelling and teaching through storytelling ; Welcome and congratulations ; Celebrate the joy of storytelling) ; How to become a storyteller: (A living art: how does one learn stories? ; Types of stories ; Selecting a story a…
Confabulation is a drawing together through storytelling. Fundamental to our perception, memory, and thought is the way we join fractured experiences to construct a narrative. Confabulations: Storytelling in Architecture weaves together poetic ideas, objects, and events and retu…
