"The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakehol…
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embra…
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a p…
"The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakehol…
"Administración de Recursos Humanos ofrece una revisión detallada y completa de los conceptos y las técnicas esenciales de la administración del capital humano en una forma amena, y fácil de leer y entender. Dirigido en especial a los gerentes de pequeños negocios, el apartado C…
"This book will be the ultimate guide for integrating analytics into a company's HR business practices. It provides an actionable framework to leverage predictive analytics at every stage of the hiring process and talent management. The author focuses on integrating analytics ac…
Human Resources is one area in the field of Management that changes much more quickly than most. Health Care legislation, court cases involving social media and scrutiny of public employee unions are a few recent examples. The 11th edition of DeCenzo's Fundamentals of Human Reso…
Das Buch definiert erstmals die kritische Schnittstelle zwischen Unternehmensstrategie und Personalmanagement und zeigt, welche Instrumente zur Umsetzung der Unternehmensstrategie durch das Personalmanagement zur Verfügung stehen. Wenn es dem Personalmanagement gelingt, die Effe…
