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In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application.
The meaning and nature of impression management -- A cybernetic model of impression management -- Individual and organizational contributing factors -- Substantive approaches to self-presentation -- Surface-level approaches to self-presentation -- Being impressive by making othe…
In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application.
