"Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty y…
Daniel Goleman introduce el revolucionario concepto de inteligencia ecológica: la comprensión de los impactos ecológicos ocultos y la determinación de mejorarlos. Independientemente de que seamos un simple consumidor, el jefe de compras de una empresa o un director de producto, …
Explores some of the inconsistencies present in many environmental movements, maintaining that consumers are unaware of the impact of some of the products they purchase and believe them to be environmentally safe.