This superb volume brings together a collection of provocative and insightful essays - from some of the most respected names in design management - on how to create and maintain a successful corporate design strategy. In "Building Design Strategy", readers will discover first-ha…
"Building Design Strategy offers innovative insights on using design as a strategic resource. Based on articles from the Design Management Review, editors Thomas Lockwood and Thomas Walton of DMI have gathered wisdom from more than 25 international experts, including CEOs and pr…
"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, prac…
How to design great logos, step by step by step. Lavishly illustrated with 750 color images. How-tos, case studies, and detailed analysis of well-known logos. What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the …
"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, prac…
Collects profiles of 20 corporate design leaders who specialize in creating annual reports, internal communications, and corporate brochures.