"Through evidence-based management, business leaders face the hard facts and act on the best evidence - trumping the competition. They also view common beliefs about effective management with healthy skepticism. To demonstrate the dangers lurking in such beliefs, the authors dis…
The authors (both of Stanford U.) argue that there is a need for evidence-based management. Without such an approach to management, organizational leaders will tend to rely on half-truths and nonsense derived from conventional wisdom. In separate chapters, they consider such hal…
"Through evidence-based management, business leaders face the hard facts and act on the best evidence - trumping the competition. They also view common beliefs about effective management with healthy skepticism. To demonstrate the dangers lurking in such beliefs, the authors dis…
"Through evidence-based management, business leaders face the hard facts and act on the best evidence - trumping the competition. They also view common beliefs about effective management with healthy skepticism. To demonstrate the dangers lurking in such beliefs, the authors dis…