"This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Tradi…
Identifies and offers technical specifications for major and minor makes and models of automobiles manufactured in the U.S. between the forties and seventies.
Identifies and offers technical specifications for major and minor makes and models of automobiles manufactured in the U.S. between the forties and seventies.
"Big Data. Big Design. (BDBD) demystifies machine learning (ML) while inspiring designers to harness this technology and establish leadership via thoughtful human-centered design"-- Big Data, Big Design provides designers with the tools they need to harness the potential of mach…
"One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the cas…
Product experience
From the human perspective -- from the interaction perspective -- from the product perspective.
Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …