"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which m…
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which m…
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which m…
Before Fukushima, the most notorious large-scale nuclear accident the world had seen was Chernobyl in 1986. The fallout from Chernobyl covered vast areas in the Northern Hemisphere, especially in Europe. Belarus, at the time a Soviet republic, suffered heavily: nearly a quarter …
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communic…
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communic…
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communic…
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communic…
Routledge handbook of political marketing
Routledge handbook of political marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible i…
Routledge handbook of political marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible i…
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible i…
While descriptions of government secrecy abound in the scholarly and popular literature, no universally accepted definitions of government secrecy exist, although the concept of secrecy is generally understood as the intentional concealment of information by individuals and grou…