This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring …
Encyclopedia of information science and technology
The Encyclopedia of Information Science and Technology, Third Edition includes authoritative, research-based articles contributed by thousands of researchers and experts from all over the world.
Encyclopedia of information science and technology
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
Encyclopedia of information science and technology
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field o…
For more than five hundred years the success or failure of nations has been determined by a country's ability to acquire knowledge and technical skill and transform them into strength and prosperity. Leading historian Jeremy Black approaches global history from a distinctive per…
This collection of interviews provides a fascinating insight into the thoughts and ideas of influential figures from the world of IT and computing, such as Sir Tim Berners-Lee, Donald Knuth, Linus Torvalds, Jimmy Wales and Steve Wozniak. It gives an excellent overview of importa…
This collection of interviews provides a fascinating insight into the thoughts and ideas of influential figures from the world of IT and computing, such as Sir Tim Berners-Lee, Donald Knuth, Linus Torvalds, Jimmy Wales and Steve Wozniak. It gives an excellent overview of importa…
