Kunden sind heute nicht nur passive Empfänger und Konsumenten einer vom Hersteller dominierten Wertschöpfung. Vielmehr gestalten viele Kunden Produkte und Dienstleistungen aktiv mit und übernehmen dabei sogar teilweise deren Entwicklung und Herstellung. Diese Wertschöpfungspartn…
Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible…
Artificial intelligence comes of age -- AI in the enterprise -- What are companies doing today? -- What's your cognitive strategy? -- AI tasks, organizational structures, and business processes -- Jobs and skills in a world of smart machines -- A technological foundation for AI …
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze--remember when…
Innovation drives economic change, but what drives innovation? Fransman argues that people's beliefs, or visions of the world, are an important determinant of the innovation process.
Innovation is the most important force driving economic change. But what drives innovation? In this book it is argued that the beliefs that shape the way in which people, correctly or incorrectly, 'see' their world - that is their 'visions' of the world - are in important determ…
Das Buch stellt Grundlagen, Besonderheiten und Trends des Innovationsmanagements im Dienstleistungsbereich vor. Viele Praxisbeispiele aus unterschiedlichen Branchen geben Einblicke, wie Unternehmen Serviceinnovationen erfolgreich umsetzen.
Today's innovation puzzle -- Explore and exploit -- Achieving balance with innovation streams -- Culture as competitive (dis)advantage -- Seven innovation stories -- Getting it right versus almost right -- The three disciplines of ambidexterity : ideation, incubation, and scalin…
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets th…
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets th…
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third …
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets th…
"This book examines the relationship between innovation, value creation, and entrepreneurship." - Provided by publisher.