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"In this pithy, intriguing, and often humorous book, Joel Best - author of the acclaimed Damned Lies and Statistics - explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surg…
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Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our inst…
